Rehlko – the new brand name for your generator sets, welding sets and water pumps! Let’s get the word out!

You are currently a member of the Partner Club as a dealer of Portable products by KOHLER, which will be changing its brand name to Rehlko at the end of 2025. We're preparing for this transition, which will see the brand evolve both in terms of products and communication media. Together, we'll be the driving force behind the success of this change for the users of our products.

Only the brand and markings are changing

Rehlko will still have the backing of SDMO industries, with the expertise of its teams, its production site in France, its distribution networks and its products and services.

The ranges, models, designations and part numbers you have known for many years will remain the same under our new brand.

The range will begin its rebranding at the end of 2025. Rehlko-branded products will gradually arrive in stores during the first half of 2026. During this period, the two brands will coexist as our joint stocks are wound down.

In addition to the new brand, the stickers will be adopting a new design. We've made them more contemporary, going straight to the point and leaving plenty of room for the name of the range and its power output.

Supporting this change and proud to show it

Communication with our users in the trade will be divided into three channels for maximum impact.

In the trade press:

From September onwards, a communication campaign will be run in the trade magazines most widely distributed among tradesmen.

On the Internet and social networks:

Over the same period, web ads and network publications will be promoted to mass market the brand transition to users.

You'll also be provided with a digital communications kit to help you engage with your communities and customers on your social networks, newsletters and website.

In store:

Because there's no better place to introduce users to our brand change than in the stores they visit every day, we'll provide you with the merchandising items (totem, tarpaulin, documentation, etc.) you need to boost your sales area.

Put together your merchandising kit before 11/07/2025

We would also like to hear about the different display models you have at your point of sale, so that you can receive the brand's new stickers in the autumn

Thank you for your commitment to supporting your customers in this transition!